Master Data Hubs and Domains
MDM solves one of the biggest problems facing companies today: Data Fragmentation.
Companies are challenged with ever expanding silos of information trapped inside of growing number of applications
spread across channels, divisions and functions.
Worse, this information is incomplete, duplicated and often inaccurate.
As a result functions from marketing and sales to customer service and retention to regulatory compliance and new
product introductions are making decisions based on bad, incomplete data.
This is causing companies to lose billions. Worse, it suppresses company innovation and agility.
These impacts are felt in three primary domains, the customer domain, the product domain and the supplier domain.
Customer Domain:
Common consequences felt in the Customer Domain are...
- Slow sales cycles
- Loss of customers
- Poor market segmentation
- Inadequate customer services
- Slow competitive response
Product Domain:
In the Product Domain, the consequences are often...
- Inefficient production processes
- Poor inventory control
- Stock and SKU outages
- Excess inventory spread through warehouses
Supply Domain:
The supply domain has its own unique consequences...
- Inability to take advantage of Just-in-Time strategies
- Inefficient supply chains
- Excessive, but hidden, costs
- Overlooked bottlenecks
Typical Solutions:
Historically companies have tried to solve these challenges through point to point integration or system standardization.
In the case of point to point integration, trying to just integrate 10 systems would create the need for 45 separate
integrations. Simply put, following this solution would take years before any payback was achieved by a company.
The MDM Solution:
MDM uses a different approach. It targets information standardization through a single hub. This reduces the complexity
of integration, improves the quality of information, leverages a company's existing IT investments and creates
very rapid returns.
In each domain, MDM hub solutions are able to integrate many systems across many business arena’s to create a single,
accurate view of the truth. This immediately increases decision making effectiveness, exposes hidden costs, boost
sales and profitability and creates a more agile company.