Kaygen

Customer MDM Value

• How well do you know your Customers?
• Are any of your 2011/12 initiatives (business or IT) depend on good quality Customer information?

Value-driven Customer MDM extends beyond just managing main customer data attributes like Names, Addresses, Contact Methods (phone, email, SMS, etc.), Relationships (Parent/Subsidiary, HQ/Branch, etc.). It also is not just an exercise in integrating two or more systems that users author, update, consume, and archive customer data.

At KAYGEN we focus on your end-to-end Business Processes that depend on quality customer data. We ensure marketing and sales teams are more productive with quick access to quality customer information. Armed with accurate Customer Insight your organization can better sell, upsell and/or cross-sell and then fulfill and support those sales more efficiently:

A large private client institution realized a 12% cross-sell
benefit and a 15% productivity improvement in their branch
operations as a result of their MDM initiative. This ultimately
added $64 million to the company's bottom line.(1)

A high technology company eliminated 31% of their duplicate customer records enabling a successful launch of a CRM sales system and improving efficiencies for Order Processing and Billing.(2)

A leader in electricity transmission and distribution improved
customer data quality within critical applications and
supported more successful customer relationships, supply
chain, and product data management realizing ROI of 105%, and average direct
annual benefit of close to $4 million (€2,561,858).(3)

1. Joe Dos Santos, Information Management, o8/2007 ONLY ON PAGE 1
2. KAYGEN, 2010
3. Nucleus Research, Inc., 2010

At KAYGEN we specialize in deploying Oracle customer data quality, integration, and governance solutions to meet your business and IT objectives. These solutions include purpose-built MDM applications giving you a head start to centralize, cleanse, govern, and share customer data:

• Trusted single view of the customer is tied to your company vision and strategy, and communicated to all stakeholders
• Clear business processes and MDM metrics for customer data are identified and linked to business objectives
• A governance framework is established to provide direction during solution design, delivery and on-going monitoring and improvement
• Your organization is prepared to deploy the solution (without trying to boil the ocean)
• Leading technology solutions for customer data quality and integration are incorporated into the solution